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Considering a Wholesale Fragrance Business

October 26, 2022 5 min read

Considering a Wholesale Fragrance Business

The fragrance is not just a luxury item. It’s a necessity as odor irritates you and others around you.

It creates a pleasant odor if you apply it to your body. You feel fresh and lively and so do the folks around you.

Whether it’s perfume, cologne, or toilet water, the fragrance is very common in the U.S. So, it’s a good business venture if you’re willing to start it. 

However, you need to consider several factors before starting it. Let’s discuss these important things to help you in launching your business.


Average Investment

The costs to start your wholesale fragrance business include:

  • Obtaining a wholesale license
  • Renting a warehouse to keep inventory
  • Buying fragrances for your stock
  • Hiring employees and paying monthly wages
  • Maintaining stock in your warehouse
  • Promoting your business
  • Shipping goods to customers

Investment depends on the expected stature of your business. It depends on:

  • How much do you want to invest
  • How much stock do you want to buy
  • How much do you want to spend on marketing

According to the Starter Story estimate, the minimum investment for starting a wholesale business is $62. The maximum investment is $60,032. And the average investment is $33,230.

We’ll also understand the average investment of a perfume business. 

According to Step By Step Business, the average ballpark range is $3,350 to $8,100. The average value of a startup investment is $5,725.

Based on this research, this investment doesn’t seem to be too high. But still, you’ve to consider your available options.

If you don’t have enough capital to invest, you can simply raise investment by acquiring:

  • Bank loans
  • Capital funding

Now you have to design your business strategy. And you set up your goals.

You can analyze all the costs required in your business. And then you can raise and invest significant capital accordingly.


Revenue of Fragrance Business in the USA

Before investing your amount, you’ve to study how much revenue the fragrance business generates.

The global value of the fragrance market is about $48 billion as per the latest report by Statista.

And now there is good news for fragrance wholesalers in the USA. It’s that the USA has the largest revenue in the global fragrance market.

According to the August 2022 estimate by Statista, the value of the US fragrance market is $8.15 billion.


Target Market

Before beginning your marketing efforts, understand your target audience. Thewholesale perfume distributors sell perfumes to retail businesses such as:

  • Beauty & Cosmetic Stores
  • Perfume Stores
  • Superstores

You’ve to understand the needs of your target customers. You can achieve that by:

  • Conducting surveys
  • Assessing their marketing techniques
  • Studying their customers
  • Following their websites and social media profiles

These steps help you to learn about their buyers and approach them in a relevant way.


Competition in Fragrance Industry

When you’re starting your wholesale fragrance business, you’ve to study your competitors in the market.

You’re new to the fragrance industry, so you’ve to learn from them. There are a few points for that such as:

  • Viewing the strengths and weaknesses of your competitors
  • Understanding how they operate their business
  • Observing the marketing techniques which they use to promote their products and services
  • Dealing with their customers

You can directly search on Google by typing “wholesale fragrance vendors”. Alternatively, you can find them on social media platforms such as Facebook and LinkedIn.

You can also search online wholesale directories such as ThomasNet, Wholesale Central, and Worldwide Brands. These directories feature verified fragrance wholesalers. 

You can also visit websites that sell wholesale fragrances such as The Perfume Spot and Worldwide Perfumes.


How to Sell?

Promote Your Business

As a fragrance wholesaler, you’ve to create a complete marketing strategy to reach out to your customers. There are so many ways.

You can use print marketing methods via banners, brochures, and magazines. You can also physically reach out to retail perfume vendors by visiting them.

Or the better way around in the digital age is to make use of the Internet. The Internet is a powerful medium to promote your wholesale fragrance business.

Study the digital marketing mediums through which you can promote your business. Or, promote your business on search engines by optimizing your website.

You can promote your products by running marketing campaigns on social media platforms. You can also generate email marketing campaigns through automated email software. Or, you can create videos on YouTube like many major fragrance brands.


Sell on Online Marketplaces

While digital marketing generates fruitful results, it can be costly.

The easiest and most cost-effective way to promote your wholesale fragrance business is to sell on online B2B marketplaces. Marketplaces automate your payment and shipping processes and promote your online businesses.


Some of the popular online B2B marketplaces to sell wholesale fragrances include:


SeeBiz is a wholesaling platform that has many unique benefits for businesses all over the USA. 

It has a one-of-a-kind networking community for businesses. You connect with fragrance manufacturers and buyers in one place through this social network.

SeeBiz also provides you the facility of assigning different buyers to different groups. And then you can set customized prices for these groups. This feature is called group pricing.

Other benefits to a wholesale fragrance vendor on SeeBiz include:

  • Feature your wholesale business on the marketplace homepage
  • Advertisement of your business on Google Ads
  • Aesthetically Pleasing Storefront
  • Free-of-Cost for First Three Months After Subscription



Faire is a wholesale marketplace that has international recognition. It has a large number of wholesalers and retailers.

Faire is an ideal marketplace for fragrance wholesalers. There are so many fashion brands available on Faire.

Faire’s efforts to facilitate upstart fashion wholesalers won it Best Fashion Marketplace award at the 2021 Glossy Awards.

Faire lets you:

  • Manage your customers in one tracking system
  • Promote your business to the target audience via emails
  • Communicate with retailers in a messaging platform
  • View the progress of your business and various relevant metrics



Handshake is the wholesale marketplace of Shopify, where registered vendors on Shopify can sell in bulk to retailers.

Wholesale perfume vendors can enjoy benefits by selling in bulk at Handshake including:

  • Options to customize seller profile with brand logo, story, and contact information
  • Rates of shipping with customized options
  • Widget to redirect buyers from your online store to your Handshake catalog



Tundra is a fast-growing wholesale marketplace that aims to assist wholesale businesses to grow. Founded by the couple Arnold and Katie Engel, the marketplace features products from brands such as Mattel.

Perfume wholesalers can increase their profit margin with Tundra as it does not charge any commission on sales. Tundra does not charge any transaction fees. You can easily upload your products with streamlined order management.



The wholesale fragrance business is a very lucrative venture as fragrances are an essential part of our daily life. Fragrances always remain in high demand.

And we just learned that the average startup investment for this business is not so high. So, there is no need to wait anymore. Start your wholesale fragrance business now.

Author Bio: 


Angela Gray is a digital marketer who helps grow online businesses and boosts their sales leads. She uses a mix of proven and experimental tactics to generate leads and manage marketing that plays a major role in a business's growth.  Angela enjoys the ever-changing world of B2B business. She's responsible for dealing with all marketing channels, and managing content and SEO.