Online shopping has become the new normal.
People are buying ALMOST everything online: groceries, clothes, cosmetics, home decor, electronics,you name it!
However, when it comes to purchasing products like perfumes and other fragrances online, you can go wrong easily.
But NOT when you are familiar with the following five ways to find the right fragrance in an online store.
Picking any of these, you can eliminate the risk of ending up with a bad fragrance experience online.
Here you go!
Finding the right scent becomes a lot easier when you know about the types of fragrances.
It will help you browse an online store by the fragrance family. Also, you'd be less likely to be scared away by the words or terminologies used to describe any scent.
So, to make an easy buying decision online, you must be familiar with these four scent families:
Pro Tip: If you’re still unsure about what kind of scent will complement your personality and body chemistry, you may take a 'Fragrance Finder Quiz.'
It's a quick way to get to your scent profile.
Some commonly used words to describe a fragrance characteristically:
Longevity: How long a perfume lasts.
Sillage:How far the perfume can be smelled from (the projection of the perfume)
When looking for perfumes in an e-store, you must be a part of 84% of people who trust online reviews as much as any personal recommendation.
And that's one of the best ways you can buy your signature scent (even without smelling it).
To find out what customers are saying about the fragrance you're drawn to, you've got to check:
These reviews on Fragrantica and Youtube come under various titles like:“Best Perfume for Men Winter 2022,” “Perfumes With Enormous Sillage,”etc.
They are detailed in terms of popularity, scent families, longevity, sillage, notes, and much more.
That's how you can choose the right product online.
Are you eyeing a bottle of fragrance online for quite some time but can’t muster up the courage to spend $100 on it?
Or are you generally reluctant to spend a lot on a full-size bottle only to end up disliking it when you wear it yourself?
What if we tell you that you can try a scent before you buy that expensive perfume bottle?
Yes, you read it right!
Many online stores allow you to sample the scent you like either for FREE or just for a few dollars.
You can order different product samples/testers, try them out, and decide whether you’d want to invest in a full-size bottle or dismiss the idea of purchasing it.
Once you’ve found the fragrance that matches your taste through sample testing, here’s another cost-effective method of purchasing a 30ml or 50ml bottle of perfume:
You can get pre-owned and slightly used bottles of fragrances on platforms like Etsy and Fragrantica at throw-away prices.
This is another great way to find the right fragrance for yourself online.
All you need to do is find a swap partner on platforms like Fragrantica and Swapidu or other fragrance swap groups on social media platforms.
Once you've found the right swap partner for yourself, you send some sort of fragrance to them, and they send some of theirs to you.
You can swap fragrance samples you've saved, half-empty bottles, full bottles you received as a gift and don’t like, decants, and whatever else you'd like.
This way, you don’t spend a huge chunk of your money, and it's really that easy and simple!
This has to be the easiest way to shop perfume for yourself online if you are not in the mood to try something new for yourself.
All you need to do is to reorder your signature scent or its dupes online, considering the similarity in notes and composition.
For example, suppose you are an avid user of Coco Mademoiselle by Chanel. In that case, you can buy the same perfume bottle or invest in like-smelling products like Armaf Club De Nuit for Women or Suddenly Madam Glamour Eau De Parfum.
The choice is all yours.
There’s a reason why people trust brands like Sephora and Ulta for their perfume purchases online, and that's TRUST.
These brands have gained a positive brand image over the years after selling authentic and credible products with some sort of buyer protection.
Nordstrom, Fragrancenet, FragranceX, and Sephora are some authentic online fragrance providers in the U.S.
Moreover, if you wish to stock up on your favorite fragrances in bulk for lesser prices, you can check hundreds of thousands of products listed online bywholesale perfume distributors.
Fragrances are an important part of one’s personality; almost everyone has their signature scent. So, it's necessary to be mindful while choosing the right fragrance for yourself.
We hope that you find our list of five ways to choose the right fragrance online helpful.
Just make sure you opt for the way that suits you the best, and you’ll be good to go.
Author Bio: Angela Gray is a digital marketer who helps grow online businesses and boosts their sales leads. She uses a mix of proven and experimental tactics to generate leads and manage marketing that plays a major role in a business's growth. Angela enjoys the ever-changing world of B2B business. She's responsible for dealing with all marketing channels, and managing content and SEO.